- The Scoop: HBO pokes fun at self after yet another rebrandby Casey Weldon on May 16, 2025
YouTube’s podcast rise requires rewriting pitching playbook; Colts’ video misfires a lesson in respecting sensitive topics. In a move that might make some […]
- 2025 Internal Email Communications Benchmarksby Allison Carter on May 16, 2025
When it comes to internal communications, email remains the most widely used and measurable channel — but are your messages actually getting through? The […]
- 3 ways to start a storyby Allison Carter on May 16, 2025
2025 Pulitzer Prize winners show us how to craft that critical first sentence. Tom Corfman is a senior consultant with RCG. Bret Stephens, who received the […]
- Navigating Trump’s second term requires becoming ‘first movers’by Casey Weldon on May 15, 2025
Public affairs teams must move from reactive crisis management to proactive strategic planning. Since President Donald Trump began his second term, brands have […]
- How consumer data and ‘techstyle’ drive new Samsung campaignby Allison Carter on May 15, 2025
Plus, the value of having comms in the room at the beginning of your advertising campaign. Data is one of the most powerful drivers of PR campaigns today, […]
- The Scoop: Transportation Sec undercuts Newark Airport safety claims with...by Casey Weldon on May 14, 2025
Also: UnitedHealth Group uses IR message to convey confidence in new CEO; NFL says diversity program suspended due to performance, not politics. Transportation […]
- 4 steps for building a proactive anti-deepfake strategyby Courtney Blackann on May 14, 2025
Understand online audience behavior and information flows. In order to build a proactive strategy for risk management, brands need to understand their audience […]
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