- The Scoop: Looming government shutdown signals comms discord among GOP...by Casey Weldon on December 20, 2024
Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO. President-elect Donald […]
- The cost of neglect: When a brand crisis takes years to arriveby Allison Carter on December 20, 2024
Here are the consequences of brand neglect. Dustin Siggins is founder of Proven Media Solutions. Crisis communications often center around acute issues – […]
- Editor’s predictions: What 2025 will hold for the public relations industryby Allison Carter on December 19, 2024
A rise in disinformation, a rocky year for layoffs and more. For the last several weeks, I’ve been running roundups of what PR professionals think will […]
- How to land the ‘sizzle reel’ interview highlightby Casey Weldon on December 19, 2024
Try to land your major soundbite during that first question when the audience is most engaged. TV interviews provide a great chance to leave a lasting […]
- The Scoop: NBA attempts to rebrand lackluster All-Star Gameby Casey Weldon on December 18, 2024
Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again. The NBA will once again rebrand its All-Star Game to […]
- AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflowby Sean Devlin on December 18, 2024
Keeping up and bridging gaps with tech. AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also […]
- The murder of Brian Thompson must usher in a new era of health insurance PRby Allison Carter on December 18, 2024
This tragedy has underscored an urgent need. Lori Ruggiero is managing partner and EVP, 5WPR. The fatal shooting of UnitedHealthcare CEO Brian Thompson […]
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